In our recent webinar, we delved into the essential elements of scaling your business using the power of branding. For entrepreneurs and startup founders, a strong brand and reputation are like 'gold dust,' capable of propelling your business to new heights.

The panel of experts from the startup and scale-up world shared valuable insights to help businesses thrive through strategic branding:

• Brand Identity: Participants learned how to define and establish a compelling brand identity that resonates with their target audience.

• Driving Growth with Branding: We explored how a robust brand acts as a 'tailwind' for digital marketing efforts, keeping customers coming back and boosting funding rounds.

• Storytelling and AI: The power of storytelling and leveraging AI in branding were discussed to enhance communication strategies.

• Marketing Strategies: Attendees gained a deeper understanding of brand-led marketing, organic vs. paid performance, and striking the right balance.

• Word of Mouth and Talk-Trigger Marketing: We uncovered the secrets to generating word-of-mouth marketing and creating memorable talk-trigger moments.

This webinar is a valuable resource for entrepreneurs, startup founders, brand freelancers, advisors, and prospective investors looking to build a strong brand and achieve business growth.

Missed the event? To catch up on the insightful conversation and gain valuable insights from the panel's expertise watch it back here:

Our panelists:

• Madeleine Weightman: Co-founder of The Work Crowd
• James Maddison: CMO & Founder of Prompt, specialized in Startup Growth & Funding Rounds, Global Brand & Marketing, and Achieving Unicorn Status.
• Gareth Davies: Head of Integrated Media at Golin, specialized in Brand Awareness Strategy, Paid, Earned & Owned Media, and Insights & Analytics.
• Diane Perlman: Fractional CMO, specialized in Integrated Branding & Marketing, Scaleup Growth, and Exec & Company Culture + Diversity & Inclusion.

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