For our ‘Freelancer Spotlight’ this month, we spoke with Sarah, an expert in B2B marketing, communications and PR for technology firms. She gave us her take on ‘why freelance’ and how businesses can benefit from freelancers like herself.
From navigating bank holidays, to squeezing in your shopping, surviving hangovers and worrying about a lull in earnings, Christmas and New Year can be a stressful time for freelancers. But before the festive panic sets in, remember that December and January are actually brimming with opportunity – if you know where to look. Our freelancer guide has few tricks you need to ensure that December and January work to your advantage:
The news agenda moves so quickly these days that we barely have a chance to digest one story, before we’re already moving on to the next. But sometimes it’s valuable to look back and remind ourselves of everything that’s happened, to ensure we take the big lessons on board for the future. So in that spirit, we wanted to remind you about some of the biggest PR and marketing moments of 2017. It has been quite a year!
Once upon a time, management consultancies and marketing agencies were clearly distinct. The former provided detailed insight and intelligence to inform business’ strategy, while the latter provided creative campaigns to take their offering to the masses. But this isn’t the case anymore. The Accentures, Deloittes, and EYs of this world now have the major players of the likes of Madison Avenue in their sights; buying up talent, buying up firms and – most important of all – tempting away their clients.