Most freelancers know that feeling when out of the blue, you get an email, or a Work Crowd message, from a new business prospect, wanting information on your experience, how you work and what you charge. Read more
Matt Phillips is the founder and MD of PPR, a virtual PR agency specialising in the media technology and marketing sectors. This month we spoke to Matt about setting up his virtual agency, the pivotal moments in his career and where he sees the industry going.
Variety might be one of the big attractions of freelancing, but constantly jumping between projects has its downsides. Not only does it lack security but it also means you’re also constantly pitching for new business, which can be a huge drain on your time and energy.
Whether data and creativity are mutually exclusive and somehow opposite, is at the center of a heated debate. Rationality versus irrationality, knowledge versus imagination. But are they truly enemies or do they go hand in hand? Can they exist in a symbiotic relationship?Read more
As a freelancer, you spend a lot of time worrying about winning and keeping clients, but not so much thinking about when and how you might want to call it quits. Admittedly, it isn’t a problem that comes up too often – loyal clients are worth their weight in gold after all. Read more
You’ve decided that it’s time to bring in some external PR and marketing expertise. But knowing where to find the support you need isn’t so easy. The traditional option would be an agency with a track record in your industry sector.
The rise of conscientious fashion has been making subtle momentum over the past few decades. And it’s no surprise with fast fashion and ‘throw-away’ culture contributing more to climate change than aeronautical and shipping industries combined.
There are few greater pleasures as a business owner than receiving a positive piece of coverage in the media. Whether it’s a personal profile, a pithy comment in a feature, or a write-up of your latest news announcement, it’s a definite boost for the ego, and the bottom-line.