On the 26th November we hosted a panel event ‘The Work Crowd’s 2021 Round Up and look ahead to 2022’. 

As we approach the end of the year described as ‘The Freelancing Boom’, The Work Crowd hosted a panel discussion with our freelance members, allowing them to share their takes on 2021 and predictions on what the next year will bring for the industry and  gig-economy. 

Joined by The Work Crowd’s seasoned freelancers across PR, Communications, Marketing and Content, our experts discussed this year’s emerging trends, sharing their insights and what to look out for as a freelancer in 2022. 

The Work Crowd co-founder Madeleine Weightman chaired the panel featuring: 

Susan Brownlow  -independent media relations consultant with over three decades of experience in communications, delivering editorial and broadcast coverage for a range of high-profile companies and non-profit organisations, particularly in the area of sustainability, the energy transition and climate. 

Adam Fresco - with 25-years’ experience, Adam has planned and executed PR campaigns in Europe, North America and Asia and regularly handles crisis communications for global brands, HNW and celebrities. Clients have included Belvedere, Battersea Power Station, Matalan, Equinox, Caprice, Victoria's Secret and Amazon. 

Samantha Henry - Samantha has over 17 years experience in PR and social media. She has worked agency side, in-house and freelanced for a variety of consumer, tech, entertainment and travel brands including BT, Singapore Airlines, AMC, Miele, Nintendo, Morrisons, Kayak, Prezzo, T.G.I. Friday's and Woodford Reserve. 

Grace Ashton - Grace provides freelance brand and marketing services focussing on brand strategy, identity, marketing strategy, and execution. With over 10 years of experience, gained working with global brands across FMCG, Fashion, health, and wellness, such as Havas Sports, Red Bull, Hussle, and more.

Feel free to view the recording here for all the insights and key take-aways discussed.

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