Purpose-driven businesses have been shown to out succeed competitors in terms of customer loyalty, employee engagement and accounting measures, certainly at Cannes Lions more campaigns have been reported with strong statements about purpose.

What is an authentic and coherent approach to a Purpose-led business strategy? Are we seeing a rise in ‘purpose washing’? Insincere, forced or inconsistent attempts can backfire - hard.  When it really comes down to it, what does the consumer intrinsically care about?

Together with our sister company Hanson Search, we will host a discussion on ‘Communications with purpose - Fad or future?' Katie Simpson, MD of Hanson Search will lead a panel featuring:

> Lewis Iwu, CEO and Co-Founder at Purpose Union Lewis is the co-founder and CEO of Purpose Union, a boutique social purpose agency. He is a former Director of the fair Education Alliance and is the author of the book Words that Win, a guide to winning the social and political arguments of our times. 

> Kate Hinton, Founder at Trust PR. Recently shortlisted for the PR Moment Awards, Kate is a creative, results driven PR and Public Affairs professional, who has worked in senior in-house roles delivering on campaigns that have led to significant policy change. For the past 8 years she has been freelancing and has a portfolio of clients covering a range of sectors including travel, education, transport, energy, housing and the environment. She has also led on delivering the PR for the first ever National Clean Air Day delivering over 550 pieces of coverage and recently been working with London stakeholders and influencers, including London boroughs, London Councils, Tfl, and the GLA.

> Eleanor Turner, Director, Head of Corporate Reputation and Purpose at Porter Novelli. Eleanor heads up Porter Novelli London’s Purpose practice – helping clients define their authentic role and value in society, embed this internally and amplify this externally, whilst growing their business. Previously Head of Corporate Responsibility for Prudential UK, a leading savings & investments company and previous agency experience as a Senior Consultant at Salter Baxter, whereby she supported corporate clients with sustainability strategy and communications and running Glasshouse, an award winning sustainability communications consultancy.

This event will take place at the Club at the Ivy. It’s free for Ivy members and guests of The Work Crowd & Hanson Search. Complimentary tea, coffee, and pastries will be served prior to the discussion

Date and time: Tuesday 14th May 2019 arrivals at 08:15 for 08:30 panel start; ends at 09:45

Location: The Club at The Ivy, 9 West St, London WC2H 9NE

RSVP: hello@theworkcrowd.com

This article was originally published by our sister company, Hanson Search:

Communications with Purpose - Fad, or Future