Event | 10 Mar 2020

EVENT: Is integrated Communications the Future of PR?

Posted in PR and Communications, Freelancer, Industry news, Events,

On Tuesday 10th March, The Work Crowd and the PRCA are teaming up to host a panel event, Is Integrated Communications the future of PR?

Once upon a time clients engaged their PR agency, marketing agency, and social agency to accomplish their marketing and communications programme. Fast forward to 2020 and the integrated communications agency is increasingly becoming the norm as a one-stop-shop.

At this panel event, we'll be looking at why this shift to an integrated agency has happened, how agencies have adapted, how integrated teams work together, and the challenges and benefits this restructure brings to clients.

We will also look at the learnings we can take as freelancers when thinking about how we can offer an integrated approach to our clients. Whilst also addressing the practicalities of how to upskill, collaborate or specialise.

Kindly hosted by Brands2Life, the panel discussion will be chaired by The Work Crowd CEO Alice Weightman, Chairman of the PRCA Independent Consultants Group.


Alice Weightman 

CEO and founder of both The Work Crowd and Hanson Search, Alice is a serial entrepreneur. Working now as a talent partner for the Communications and marketing industry, she has developed an incredible network globally.

Greg McEwan

Being a member of The Work Crowd network since the very beginning, Greg has built an extensive client portfolio in this time. He is a skilled specialist in Pr, Marketing and communications for fast-growth B2B technology brands. Having a background in strategic marketing, content creation, media relations and corporate comms, Greg has worked with clients across various sectors including: financial services, tech, telecom, IT and not-for-profit.

Alex Blanes Alex is a marketer and digital polymath with six years of experience across education, executive leadership development, technology and the public sector.  He holds graduate degrees in science and digital media, and is currently the Head of Marketing for a global publishing and events company. He has recently joined The Work Crowd network, and has been working collaboratively with Greg on a variety of freelancer projects.  

Matt Brown Brands2Life Client Services Director. An Integrated marketing services and social media expert, managing the Brands2Life portfolio of global B2B, and tech clients working across the UK, US and Europe.

Douglas Adams Third Bridge Social Media Manager and ex freelancer, Douglas Adams, is a Data-driven digital specialist. With expertise across Social Media and community Management, PPC and copwriting, he has vast level of expertise when it comes to driving traffic to a brand or business.

Date & Time: Tuesday 10th March 2020 at 18:00

Location: Brands2Life, 2nd Floor, Blue Fin Building, 110 Southwark Street, London, SE1 0SU

RSVP: Lauren@theworkcrowd.com