Influencer marketing is on the rise globally and for good reasons. The launch of the GDPR brought about massive changes to data regulation.
Plus, nearly 90% of consumers are trusting online peer reviews more than traditional advertising. marketers are looking at external influencers for a direct line to customers.It doesn't surprise if marketers are looking at external influencers for a direct line to customers. Need more reasons? In the U.K., 71% of consumers are more likely to make a purchase based on a social media reference and, on average, businesses generate £6.00 for every £1.00 spent on influencer marketing. However, look around and you’ll find vast instances of influencer marketing campaigns gone wrong.
How can we, as marketing and communications professionals, create authentic and trustworthy relationships by leveraging influencer marketing?
To unravel the complexity of this topic, Alice Weightman CMPRCA, CEO of The Work Crowd & chairman of the PRCA Independent Consultant’s Group, will lead a masterclass with an expert panel on the 12th of September.
Joining us for the discussion:
*Other speakers to be confirmed
This expert panel will cover topics including:
Time: Networking from 6pm with panel kicking off at 6:30pm
Location: Weber Shandwick, 2, Waterhouse Square, 140 Holborn, London, EC1N 2AE
Register your interest for free here.
In case you missed it, you can find the key take-aways and highlights discussed on our blog here.