Event | 11 Nov 2020

PRCA & The Work Crowd: How to stand out in today's market

Posted in Freelancer, Top tips, Tools & Advice, Learning, Events,

The Work Crowd and the PRCA teamed up to host a panellist event around 'Making yourself stand out in today's market: knowing where to look for work, how to market yourself and how to position yourself as a multidisciplinary Independent.'

The Work Crowd are huge advocates for cross freelancer collaboration, and to this end we have brought together specialists in their fields, working across social media, digital marketing and PR to advise and debate ways around making yourself more relevant in today's market and how to stand out when it comes to attracting and winning work.

Topics that were up for discussion:

  • How can you make yourself stand out from the crowd?
  • How do you price yourself as a freelancer?
  • How can you take your skills and make them transferable across multiple industries?
  • How to expand your market and what you offer?
  • Influencer or authentic marketing - how to get it right
  • How to Collaborate with other freelancers

Feel free to view the recording here for all the insights, top tips and highlights discussed.


Genevieve Nikolopulos

Genevieve is a senior PR and Communications specialist with over 25 years’ experience within beauty & wellness communications. She is an inspiring and motivating team leader and mentor with an excellent industry reputation.

Genevieve has been independently consulting since 2016 after her previous role as MD of beauty and wellbeing agency, Kilpatrick PR. Prior to this, she founded and ran her own boutique PR Agency for 11 years, was In-house PR Director for the Sanctuary Spa Group (now owned by PZ Cussons) and has worked with a wide range of both large and small renowned international brands and organisations.

Neil Hallmark 

Neil is Founder and Director at Outliers, a strategic communications consultancy for startups and scaleups that positively impact society. He has nearly 20 years experience leading strategic marketing and communications programmes, with expertise in brand strategy, PR, social media, digital marketing and content production. Neil's multidisciplinary approach often sees him collaborate extensively with other agencies and specialist freelancers to deliver impactful projects and campaigns.

Neil was previously Managing Director of Manifest London where he led the agency to become one of PR Week’s Top 50 consumer agencies, delivering award-winning campaigns for clients such as PlayStation, BrewDog, WWF, Vivino, Turo, and Hot Octopuss.

HostAlice Weightman

CEO and Founder of The Work Crowd and Hanson Search and Chairman of the PRCA Independent Consultants Group. Talent expert and entrepreneur with 20 years’ experience working with businesses to build high-performance teams across marketing and communications globally.

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Tagged in prca, best-practice,