Posted in PR and Communications, Top tips, Tools & Advice, Learning, Events,
On the 27th of April The Work Crowd hosted a masterclass on Pitching and Managing Clients.
Winning new business and retaining clients is the ‘lifeblood’ of any freelance business.
How we engage, communicate, and manage our client relationships is key to this.
Samantha Henry is a successful PR Director with over 18 + years’ experience both agency and in-house working for a variety of consumer, tech, entertainment, and travel brands including BT, Singapore Airlines, AMC, Miele, Nintendo, Morrisons, Kayak, Prezzo, T.G.I. Friday's and Woodford Reserve.
In this webinar Samantha discussed her ‘go–to’ way of identifying a client's personality and in doing so, how she uses this to win more work and successfully manage clients' relationships, which also ensures you get the praise you deserve for all your hard work.
Feel free to view the recording here for all the insights and key take-aways discussed:
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