Supporting CSR on a global scale with Allison Quaid

Corporate Social Responsibility what it is, what it does and who needs to know about it has transformed over the last decade. Long gone are the days of companies simply signing checks to charities or sponsoring events.  Far from being just a box-ticking, PR exercise, for many businesses, it now feeds into their wider strategy.

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Digital PR metrics to track to show your value

The challenge of how to measure PR value has plagued the industry for years. As a discipline that deals in brand and reputation, we often have few solid metrics to work with. Unlike more direct forms of marketing, you can’t easily work out who’s seen what, how they felt about it or most crucially, whether they took any action as a result.

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Expert insights from our influencer marketing masterclass

Influencer marketing is on the rise globally and for good reasons. Between the launch of the GDPR adding customer communication barriers and nearly 90% of consumers trusting online peer reviews more than traditional advertising, it’s no wonder marketers are looking at external influencers for a direct line to customers.

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From in-house to independent: Annebeth’s success story

Quantifying the impact of PR can be difficult, but when you come across a true PR expert, there’s no doubt that they are making an impact. Here at The Work Crowd, each month we seek out these individuals to get insight into the secrets to their success and then we pass that knowledge along to you.

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