Planning for the launch of a new product is an exciting time. After building or developing it for months, maybe even years, you want to make as big a splash as possible. But, as a start-up, you’re likely to be faced with one small challenge – budget!
Digital Workshop has kindly been offering our community discounts on their interactive, insightful seminars for the past year.
We decided to have a chat with the founder, Nick Trueman about his inspiration for the business and how freelancers and companies alike can benefit from attending Digital Workshop seminars.
Getting your start-up noticed isn’t easy when you’re competing with big brands and big budgets. Sometimes it takes doing something a little bit crazy to cut through the noise.
PR stunts are a fantastic way of capturing the attention of the media and raising the profile of what you do. They don’t have to be expensive, but the best ones are creative, brave, and a little bit shameless!
Starting or running a business isn’t for shrinking violets. You can have the best product or service in the world but if you don’t shout about it, no one will ever know. And it doesn’t take long to realise that your customers won’t magically appear out of nowhere, right? . It’s up to you to know your audience, why they need your product or service, where they hang out and how best to reach and convince them. And unfortunately, it doesn’t happen overnight.
In the early days, it’s all about bootstrapping. You’re pretty much doing it all yourself, on a minimum or non-existent budget, just trying to establish your brand in the market. But you reach a point where you need to take a step up to get help marketing your start-up. For most businesses, this happens when you’ve landed some investment and have a bit more cash to play with – although you won’t be booking that million-dollar ad campaign just yet.
Digital Risks is a new insurance brand, focused entirely on the needs of start-ups and freelancers in the digital and media space.
We spoke to its co-founder, Cameron Shearer, about the drivers behind the business and the risks that businesses and freelancers need to watch out for.
Where did you get the inspiration to start Digital Risks?
Start-ups in early stages of growth can be left vulnerable without the right legal support. That’s why Linkilaw, the legal platform for start-ups, is on a mission to provide expert, affordable advice to young companies.
We had a chat with the team at LinkiLaw to find out more about what inspired the business and how they match fledgling companies to exceptional lawyers.
PR is one of the most effective and affordable ways to promote your start-up or small business. Without the financial outlay of advertising, there’s lots you can do on a tight budget, from building your social media community, to contributing articles to relevant media or blogs, or announcing the latest company news.
Friday morning we attended a “PR Hacks” breakfast event led by Cathy White, Head of Communications at Tech City UK. Partnered with Rise London, Cathy’s advice for start-ups looking to gain PR advantage for their brand was fresh and accessible for start-ups at various stages of growth.
As the modern PR landscape continually evolves, the following tips remain a valuable source for the implementation of successful PR strategies.
Web Summit’s Marketing Summit showcased the world’s most disruptive startups in the exhibitor’s area. We wrote about some of our favourites here: Best Startups in Marketing.
There was also a constant stream of great talks by big names on the Marketing Stage. If you didn’t manage catch them, we’ve pulled together some of the most insightful quotes to share with you. These gems will give you a glimpse at what the future of marketing holds.