This month we spoke to Founder of Anystage Productions Paul Cockle on expanding outside of the UK, the international markets his creative production company now operate in and how working with freelancers is integral to his business.
Purpose-driven businesses have been shown to out succeed competitors in terms of customer loyalty, employee engagement and accounting measures, certainly at Cannes Lions more campaigns have been reported with strong statements about purpose.
PR and Communications are frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop a big idea that’s really going to have an impact, it’s not just about creativity.
To achieve a reputation as a thought leader takes time and effort to successfully cultivate. Being recognised as an authority in a particular field, whose expertise and opinion is sought can, in turn, help build your brand awareness.
What’s the best route for a freelancer to take? Should you stick closely to one field, carving out a specialist niche for yourself and becoming an expert? Or should you keep your options open, taking a more generalised approach to your work?
Modern communications are making it infinitely easier for people to work remotely. With the growth of the internet and the rise of the gig economy, a huge, global pool of flexible talent is opening up before businesses.
On the 12th of September, we were lucky enough to have an expert panel share their insights on the world of Influencer Marketing for the PRCA’s independent consultant group. All three speakers came to a very similar conclusion.