This month we spoke to Founder of Anystage Productions Paul Cockle on expanding outside of the UK, the international markets his creative production company now operate in and how working with freelancers is integral to his business. Read more
Purpose-driven businesses have been shown to out succeed competitors in terms of customer loyalty, employee engagement and accounting measures, certainly at Cannes Lions more campaigns have been reported with strong statements about purpose.
PR and Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop a big idea that’s really going to have an impact, it’s not just about creativity. Now, the winning formula is creativity + data.
What’s the best route for a freelancer to take? Should you stick closely to one field, carving out a specialist niche for yourself and becoming an expert? Or should you keep your options open, taking a more generalised approach to your work?
The workplace is changing. Modern communications are making it infinitely easier for people to work remotely. With the growth of the internet and the rise of the gig economy, a huge, global pool of flexible talent is opening up before businesses.