This month we spoke to Founder of Anystage Productions Paul Cockle on expanding outside of the UK, the international markets his creative production company now operate in and how working with freelancers is integral to his business. Read more
The rise of conscientious fashion has been making subtle momentum over the past few decades. And it’s no surprise with fast fashion and ‘throw-away’ culture contributing more to climate change than aeronautical and shipping industries combined.
Purpose-driven businesses have been shown to out succeed competitors in terms of customer loyalty, employee engagement and accounting measures, certainly at Cannes Lions more campaigns have been reported with strong statements about purpose.
PR and Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop a big idea that’s really going to have an impact, it’s not just about creativity. Now, the winning formula is creativity + data.
If you’re new to the world of PR, working out how much you should invest can be pretty daunting. As an SME, you’re unlikely to have the big bucks to afford a full agency, which is why freelancer support can be the ideal solution.
Quantifying the impact of PR can be difficult, but when you come across a true PR expert, there’s no doubt that they are making an impact. Here at The Work Crowd, each month we seek out these individuals to get insight into the secrets to their success and then we pass that knowledge along to you.