Why sustainability communications expertise matters for modern organisations
As ESG expectations rise, organisations are recognising the need for credible, transparent and strategic communication. Sustainability communications is no longer a niche discipline—it is central to brand reputation, investor relations and stakeholder engagement.
Here’s what a sustainability communications consultant typically delivers.
Translate complex technical topics into clear, compelling messages
They turn environmental or social impact data into accessible storytelling that audiences can understand.
Build credibility and avoid greenwashing
Consultants help ensure sustainability claims are:
- accurate
- evidence-based
- compliant with regulation
- communicated transparently
Support ESG reporting and narrative building
This includes:
- sustainability reports
- materiality assessments
- investor communications
- stakeholder engagement plans
Shape thought leadership and brand positioning
They help develop:
- commentary on climate action
- innovation stories
- circularity initiatives
- social impact commitments
Strengthen internal engagement
They help organisations build a culture of sustainability through internal campaigns and behavioural change programmes.
When to hire a sustainability communications consultant
- ahead of reporting cycles
- during organisational change
- when entering regulated markets
- when launching sustainable products or strategies
If you’re considering freelance PR support, The Work Crowd can connect you with vetted, senior PR consultants across the UK, Europe, the Middle East and the US. Share your brief and our team will help you find the right expertise for your needs.