Most freelancers know that feeling when out of the blue, you get an email, or a Work Crowd message, from a new business prospect, wanting information on your experience, how you work and what you charge. Read more
The flexibility of working with freelancers means that sometimes the briefing process can get overlooked.Freelancers are so self-sufficient that it’s tempting to think they can just get on with stuff, with minimal information and guidance. Read more
Whether data and creativity are mutually exclusive and somehow opposite, is at the center of a heated debate. Rationality versus irrationality, knowledge versus imagination. But are they truly enemies or do they go hand in hand? Can they exist in a symbiotic relationship?Read more
Purpose-driven businesses have been shown to out succeed competitors in terms of customer loyalty, employee engagement and accounting measures, certainly at Cannes Lions more campaigns have been reported with strong statements about purpose.
PR and Communications are frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop a big idea that’s really going to have an impact, it’s not just about creativity.
To achieve a reputation as a thought leader takes time and effort to successfully cultivate. Being recognised as an authority in a particular field, whose expertise and opinion is sought can, in turn, help build your brand awareness.
One of the biggest questions in comms right now is: what is the future of the agency? In a landscape that is consistently shifting, how is it evolving to meet the demands of clients, changes in the industry and technological advances?