The rise of conscientious fashion has been making subtle momentum over the past few decades. And it’s no surprise with fast fashion and ‘throw-away’ culture contributing more to climate change than aeronautical and shipping industries combined.
Stress affects everybody – even freelancers. Here, Work Crowd partner, Digital Risks, offers some tips on handling some of the biggest stress drivers for freelancers. And to help you stay calm, they’re also offering 10% off any business insurance policy for the first 12 months.
The challenge of how to measure PR value has plagued the industry for years. As a discipline that deals in brand and reputation, we often have few solid metrics to work with. Unlike more direct forms of marketing, you can’t easily work out who’s seen what, how they felt about it or most crucially, whether they took any action as a result.
Embark on a PR campaign and chances are you’ll hear the word ‘thought leadership’ thrown into conversation before too long. And if you’re not acquainted with the term, it probably sounds like yet more annoying and unnecessary business jargon. However, it’s actually a more esoteric (and nobler!) concept than that.