When it comes to ensuring the success of your business, your brand’s PR strategy can make all the difference. At the very least, you need to ensure you have a strong clear communications plan in place to make sure your target audience knows that you and your product or service exists.
Mark Terry-Lush, Co-Founder and MD of The Honey Partnership,a social-led, China-inspired marketing services agency, shares his industry insights and career moves. They have a reputation of making super brands while helping them seize opportunities to grow and globalise.
We asked Richard Fogg, CEO of CC Group and Aperture Insights, to reflect on the secret to achieving a good work-life balance, how to identify and reach your goals and the challenges he sees for the PR industry and some possible solutions.
Digital Risks is a new insurance brand, focused entirely on the needs of start-ups and freelancers in the digital and media space.